What is Home Staging?
Home staging is the professional preparation of a property for sale or rental. The goal is to design spaces in a way that makes them as attractive and inviting as possible to potential buyers or tenants. By using furniture, decoration, and lighting, the potential of the property is highlighted, often resulting in a faster sale and a higher price.
When it comes to home staging, the return on investment (ROI) is key. Our market studies show that professionally staged properties sell 73% faster on average and achieve a 17% higher sales price.
For vacant properties, we offer partial furnishing. This investment typically ranges between 1% and 3% of the sales price but pays off quickly. Our experience indicates that more than 75% of staged properties sell at or above the asking price.
Marketing Time Comparison:
- Without Home Staging: 130 days on average
- With Home Staging: only 35 days
Based on our experience, negotiation rates drop significantly when home staging is utilized— from an average of 8.7% to just 3.2%. This means faster sales and higher profits.